Hi, I’m Vlada Vovk 👋
Currently, UX/UI designer @ Surventis
✅ 5+ years of designing 0-1 products.
💪 Leading and scaling high performing design teams.
👍 Experience ranging from large Global Fortune 400 Corporations, to small startups with as few as 5 people.
The Cost of Small Frictions
BASF's color matching tool was costing painters time and business revenue because every minute spent fighting the interface was a job delayed. I redesigned the core workflow to reduce friction, support better decision making, and return up to $400K/month to the business.
Role: UXUI Designer
Field Research & User Insights
I built and led a global research program across 50 shops in North America, Europe, and Asia and turned what we found into roadmap decisions across six product teams.
Role: UX Research Designer
Raquete Club
A membership based club losing retention without knowing why. I led service design and user research to uncover what members actually needed and reframe how the experience could grow.
Role: Service Designer and User Experience Researcher
Design System
A look at the systems thinking behind the work; components, patterns, and the decisions that make design scalable.
Growing Design Teams
See how I’ve used design leadership and learned to scale design systems and people. You can learn about my processes, how I approach scaling a design team, and how to effectively measure design.
Deliverables: Design Team Documentation, Hiring Process Overview, and Design Organization Mapping
Designing Workshops
Good workshops don't just generate ideas, they create momentum. Here's how I run them.
Speaking
UX Career Conference- UX Job Search with Her UX Path. Vlada Vovk Feb 2025
Lets talk about what hiring teams are looking, how to stand out and what to avoid. Job searching is difficult enough, so this will help you land an offer.
Women in UX Design Conference with Ideate Labs. Vlada Vovk Jan 2024
Find out how to tap into your design strengths, and become a more confident UX designer.
Sustainability Ideation Workshop with Ideate Labs. Vlada Vovk Jul 2022
A collaborative workshop focused on generating ideas that make a product, service or system more sustainable.